About Us

“Until a pair of earrings add some glitter to it, you’re not fully dressed”

Founder & Owner

Mrs. Seema Saraswat
Our History

Serving since 2020

With over 100 listed products, 1000+ and counting customers worldwide, our mission is to bring India’s best ethnic jewellery designs to your doorstep. Based out of Uttarakhand, we curate the best handpicked designs of Earrings, Jhumkas and more from across India for you all.



Satisfied customers worldwide and growing

Est. 2020

Our Story

All About Dazzle is a one stop shop for all your jewellery requirements. Founded by Seema Saraswat, a homemaker with a vision to create a brand offering high quality yet affordable jewellery for women, All About Dazzle offers a great variety of unique designs to its customers.

We are curating the best of designs from manufacturers across the country and happy to have served more than 1000+ customers till date. Our brand has received love and support not only from our customers based in India but also from clients based in countries like Ireland, USA and Australia.

Be it an ethnic or a casual outing, our jewellery adds instant glam to your look. Shop now and become a part of our amazing All About Dazzle family.

Core Values


Quality Designs